Category Lead Marketing – Hygiene

We are seeking a highly skilled Category Lead – Hygiene to spearhead the marketing strategy and execution for our client's Diaper Category innovation and growth portfolio. Based in Thika, this role offers a unique opportunity to drive business growth and shape new product development, brand positioning, trade activation, and consumer engagement for Diaper categories across Kenya and regional markets.

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What You'll Do

As a Category Lead – Hygiene, you will play a critical role in shaping the marketing strategy and execution for our client's Diaper Category innovation and growth portfolio.

• Develop and execute the annual category marketing plan for Diaper Category, aligned with growth and profitability targets, by identifying consumer, channel, and innovation opportunities and translating consumer and shopper insights into actionable brand, innovation, and trade marketing initiatives.
• Lead brand positioning and communication for Diaper Category and emerging brands, and develop and execute ATL, BTL, and digital campaigns that build awareness, trial, and preference.
• Design and implement trade marketing and in-store activation plans in partnership with Sales and RTM teams, and work with distributors to ensure visibility, availability, and execution excellence at launch and scale-up stages.
• Lead and support NPD initiatives from concept validation to launch execution and post-launch performance reviews, and partner closely with R&D, Supply Chain, Quality, Finance, and Sales to ensure feasibility, readiness, and speed-to-market.
• Track brand health, category share, pricing, and volume KPIs using dashboards and market data, and use insights to guide portfolio prioritisation, pricing decisions, and marketing investment.

What We're Looking For

The ideal candidate will have a strong background in marketing, with a focus on the Hygiene, Personal Care, and Home Care categories within the Fast-Moving Consumer Goods (FMCG) industry.

• A Bachelor's degree in Marketing, Business Administration, or a related field, with a CIM, MBA, or equivalent professional qualification preferred.
• At least 5-8 years of experience in FMCG marketing, with a minimum of 3 years in brand or category management, and proven experience in new product development and successful product launches.
• A solid understanding of General Trade and Modern Trade dynamics in Kenya and the wider region, and experience working with well-known brands in Kenya, with exposure to the diaper category being an added advantage.
• Demonstrated ability to manage marketing agencies, budgets, and trade marketing activations, and a creative, strategic thinker with the ability to develop innovative and unconventional marketing approaches.

Perks & Benefits

As a member of our team, you'll have the opportunity to work remotely and enjoy a range of benefits, including professional development opportunities and a collaborative work environment.

If you're a motivated and results-driven marketing professional looking to drive business growth and innovation, we encourage you to apply for this exciting opportunity through our platform.