About this role
An exciting opportunity is available for a qualified and passionate Marketing Lecturer to join a higher education institution in Cape Town. This full-time academic role involves teaching marketing-related modules within a Bachelor of Commerce in Marketing programme while supporting student success through engaging instruction, academic mentorship, and curriculum development.
The ideal candidate will possess strong subject knowledge in marketing, experience in digital marketing disciplines, and a commitment to delivering high-quality learning experiences in both traditional and technology-enhanced educational environments.
Job Overview
Position: Full Time Lecturer – Marketing
Employment Type: Full-Time
Location: Tygervalley Campus, Cape Town, Western Cape, South Africa
Field: Education, Teaching, Training, Marketing & Communications
Qualification Required: Master's Degree (NQF Level 9)
About the Role
The Marketing Lecturer will be responsible for delivering lectures, facilitating discussions, conducting assessments, and providing academic support to students enrolled in marketing programmes.
This position plays an important role in shaping future marketing professionals by combining academic excellence with practical industry knowledge. The lecturer will contribute to curriculum enhancement, student engagement initiatives, and continuous improvement of teaching and learning outcomes.
Key Responsibilities
Teaching and Learning
Deliver engaging lectures, tutorials, workshops, and practical learning sessions.
Facilitate classroom discussions that encourage critical thinking and participation.
Apply innovative teaching methods to support different learning styles.
Integrate digital technologies and learning tools into teaching activities.
Create a positive and interactive learning environment.
Course Design and Curriculum Development
Develop and update course materials and instructional resources.
Contribute to curriculum planning, review, and enhancement initiatives.
Ensure academic content reflects current marketing trends and industry practices.
Support programme quality assurance and accreditation requirements.
Lead specific modules where assigned.
Student Assessment and Academic Evaluation
Design and administer assessments, examinations, assignments, and presentations.
Evaluate student performance and provide constructive feedback.
Monitor academic progress and maintain accurate student records.
Support continuous improvement in learning outcomes through effective assessment practices.
Student Support and Academic Mentorship
Provide academic guidance and mentorship to students.
Assist learners in achieving educational and career objectives.
Hold consultation sessions and respond to student inquiries promptly.
Support student retention and academic success initiatives.
Professional Collaboration and Development
Participate in academic meetings, committees, and departmental activities.
Collaborate with colleagues on teaching and learning projects.
Engage in ongoing professional development to enhance instructional effectiveness.
Stay informed about emerging developments in marketing and higher education.
Administrative Responsibilities
Manage course administration activities efficiently.
Maintain attendance records, grading systems, and academic reports.
Support departmental initiatives and institutional policies.
Contribute to operational and academic planning processes.
Diversity, Equity, and Inclusion
Foster an inclusive and respectful learning environment.
Encourage participation from students of diverse backgrounds.
Implement strategies that support equitable access to learning opportunities.
Promote cultural awareness and student engagement.
Required Qualifications
Applicants must possess:
Master's Degree (NQF Level 9) in Marketing or a closely related field.
Additional professional certifications in digital marketing disciplines will be advantageous.
Preferred certifications may include:
Digital Marketing Certifications
Search Engine Optimization (SEO) Certifications
Google Analytics Certifications
Google Ads Certifications
Website Development or Website Management Certifications
Preferred Experience
Candidates with the following experience will have an advantage:
Industry experience in marketing and digital marketing.
Experience teaching in higher education environments.
Online and face-to-face lecturing experience.
Experience developing academic content and assessments.
Exposure to modern digital marketing tools and technologies.
Required Skills and Competencies
Marketing Expertise
Strong knowledge of marketing principles and strategies.
Understanding of contemporary marketing practices.
Knowledge of digital marketing and online customer engagement.
Digital Marketing Skills
Experience with:
Search Engine Optimization (SEO)
Google Analytics
Google Ads
Social Media Marketing
Website Content Management
Digital Marketing Campaigns
Teaching and Facilitation Skills
Lesson planning and delivery.
Classroom management.
Student engagement techniques.
Learning assessment and evaluation.
Communication Skills
Excellent written and verbal communication abilities.
Effective presentation and public speaking skills.
Ability to explain complex concepts clearly and professionally.
Technology and Digital Literacy
Learning management systems (LMS).
Educational technology tools.
Digital collaboration platforms.
Online teaching technologies.
Personal Attributes
The ideal candidate should demonstrate:
Professionalism and integrity.
Strong organizational skills.
Adaptability and flexibility.
Passion for teaching and student development.
Commitment to lifelong learning.
Cultural awareness and inclusivity.
Why Apply for This Role?
This position offers an excellent opportunity for marketing professionals and academics who are passionate about education. Successful candidates will have the opportunity to influence the next generation of marketing practitioners while contributing to academic excellence and curriculum innovation.
The role combines teaching, mentorship, research collaboration, and professional development within a dynamic higher education environment.
Career Growth Opportunities
Experience gained in this role can support advancement into positions such as:
Senior Lecturer
Programme Coordinator
Academic Manager
Head of Department
Curriculum Developer
Digital Marketing Education Specialist
How to Apply
Qualified candidates who meet the academic and professional requirements are encouraged to apply. Applications highlighting expertise in marketing, digital marketing, higher education teaching, curriculum development, and student support will receive strong consideration.
Application Deadline
14 July 2026
