Zonal Sales Manager

An exciting career opportunity is available for an experienced Zonal Sales Manager in the telecommunications industry. This full-time, onsite position is based in Kitale and is ideal for sales professionals who are passionate about driving business growth, managing distribution networks, and achieving revenue targets.

The successful candidate will oversee sales performance, channel development, customer acquisition, and partner management within an assigned territory while ensuring products and services remain accessible to customers.

Job Overview

Position: Zonal Sales Manager

Employment Type: Full-Time, Onsite

Location: Kitale, Kenya

Industry: Telecommunications

Experience Required: 2–3 Years

Education Level: Bachelor's Degree or Higher National Diploma (HND)

Job Purpose

The primary objective of this role is to grow sales and effectively manage the distribution of telecommunications products and services, including airtime, SIM cards, mobile financial services, and devices.

The Zonal Sales Manager will identify market opportunities, strengthen distribution channels, and implement sales strategies that maximize revenue and customer growth within the assigned territory.

Key Responsibilities

Drive Revenue Growth

• Achieve territory sales and revenue targets.

• Increase sales of mobile services, airtime, devices, and mobile financial services.

• Identify opportunities to expand market share and improve business performance.

Customer Acquisition

• Execute customer acquisition campaigns to grow the subscriber base.

• Develop strategies that attract and retain customers within the territory.

• Support initiatives that increase customer engagement and loyalty.

Channel Development

• Drive channel-specific initiatives aligned with company objectives.

• Support the performance of agencies, sales outlets, and distribution partners.

• Improve channel efficiency and sales productivity.

Site Profitability Management

• Implement programs designed to improve site profitability.

• Monitor business performance across operational locations.

• Identify and address challenges affecting revenue generation.

Team Leadership

• Supervise and support field sales teams and partner representatives.

• Drive employee capability development and performance improvement.

• Ensure team members meet business objectives and operational standards.

Customer Experience Management

• Maintain high standards of customer service across all sales channels.

• Ensure team members possess strong product knowledge.

• Address customer concerns professionally and efficiently.

Competitive Market Analysis

• Monitor competitor activities and market trends.

• Develop strategic responses to protect and grow market share.

• Provide recommendations that support business growth.

Reporting and Performance Tracking

• Prepare and submit regular sales and operational reports.

• Analyze territory performance and identify areas for improvement.

• Provide accurate data to support decision-making.

Key Deliverables

The successful candidate will be expected to achieve the following outcomes:

Partner Management

• Build strong relationships with channel partners.

• Ensure partners actively promote and support company products and services.

Sales Target Achievement

• Meet assigned targets for:

  • Revenue growth

  • Airtime sales

  • Customer acquisitions

  • Data sales

  • Device sales

Team Performance

• Manage field agents and partner sales teams effectively.

• Monitor productivity and ensure alignment with business goals.

Product Visibility

• Enhance brand visibility across retail outlets and target markets.

• Support promotional activities that strengthen market presence.

Product Availability

• Ensure products and services remain consistently available throughout the territory.

• Coordinate with distribution partners to prevent stock shortages.

Business Reporting

• Deliver accurate and timely reports to management.

• Track performance metrics and operational outcomes.

Qualifications

Educational Requirements

Candidates should possess:

• A Bachelor's Degree in Business, Marketing, or a related field; or

• An equivalent Higher National Diploma (HND).

Experience Requirements

Applicants should have:

• 2 to 3 years of experience in sales and distribution.

• Previous experience within the telecommunications or FMCG sector.

• A proven track record of achieving sales targets and managing distribution channels.

Required Skills and Competencies

Successful candidates should demonstrate the following skills:

Customer Focus

• Ability to understand customer needs and deliver value-driven solutions.

Negotiation and Influencing Skills

• Strong ability to negotiate with partners and stakeholders.

• Capability to influence business outcomes positively.

Relationship Building

• Experience developing partnerships and maintaining professional networks.

Analytical Thinking

• Ability to analyze market data and identify business opportunities.

Sales Management

• Strong knowledge of territory management and sales strategy execution.

Route-to-Market Management

• Understanding of distribution networks and channel optimization.

Planning and Organization

• Ability to manage multiple priorities and meet deadlines.

Reporting Skills

• Competence in preparing detailed sales and performance reports.

Why Apply for This Role?

This position offers an excellent opportunity to grow your career in the telecommunications industry while gaining valuable experience in sales leadership, channel management, and business development.

Professionals who enjoy driving results, building strategic partnerships, and leading high-performing teams will find this role both rewarding and career-enhancing.

Conclusion

If you have experience in telecommunications or FMCG sales and are looking for a challenging opportunity in Kitale, this Zonal Sales Manager position could be the next step in your professional journey. Apply your sales expertise to drive growth, strengthen distribution channels, and contribute to business success.