Digital Marketer

An established company specializing in household products, furniture, antiques, home décor, and lifestyle solutions is seeking a creative and results-oriented Digital Marketer to join its team in Nairobi.

This role is ideal for a marketing professional who is passionate about building brands online, creating engaging content, and driving customer engagement through digital channels.

Job Overview

The Digital Marketer will be responsible for strengthening the company's online presence, increasing brand awareness, generating leads, and supporting sales growth across multiple brands and business locations.

The successful candidate will develop and execute digital marketing strategies, manage social media platforms, create compelling content, and analyze campaign performance to maximize return on investment.

Employment Type

• Full-Time

Location

• Nairobi, Kenya

Industry

• Digital Marketing

• Content and Media

• Retail and Lifestyle

Key Responsibilities

Digital Marketing Strategy

The successful candidate will:

• Develop and implement digital marketing strategies that support business growth objectives.

• Increase brand visibility, customer engagement, lead generation, and online conversions.

• Execute integrated marketing campaigns across various digital platforms.

• Monitor campaign performance and optimize strategies for improved results.

Content Creation and Brand Communication

Responsibilities include:

• Creating high-quality photo, video, graphic, and written content for marketing campaigns.

• Producing engaging content for websites, social media platforms, and promotional materials.

• Maintaining a consistent brand voice across all digital channels.

• Developing creative concepts that enhance customer engagement.

Social Media Management

The role also involves:

• Managing and growing the company's presence on:

  • Facebook

  • Instagram

  • TikTok

  • YouTube

  • LinkedIn

  • Other relevant digital platforms

• Planning and maintaining content calendars to ensure consistent communication.

• Monitoring audience engagement and responding to customer interactions professionally.

Paid Advertising and Campaign Management

The Digital Marketer will:

• Plan, launch, manage, and optimize paid advertising campaigns across:

  • Facebook and Instagram Ads

  • TikTok Ads

  • Google Ads

  • YouTube Ads

• Monitor campaign budgets and performance metrics.

• Improve advertising effectiveness through ongoing optimization and testing.

Content Capture and Multimedia Production

Additional responsibilities include:

• Capturing high-quality photos and videos at branch locations.

• Producing content featuring products, customer testimonials, events, staff activities, and behind-the-scenes operations.

• Editing and enhancing digital content for various marketing channels.

• Maintaining a well-organized library of digital assets.

Website Management and SEO

The successful candidate will:

• Update and maintain company websites to ensure information remains accurate and current.

• Upload and manage product listings, promotions, and marketing content.

• Implement Search Engine Optimization (SEO) strategies to improve search rankings and website traffic.

• Enhance online visibility through content optimization and keyword strategies.

Email and Customer Engagement Marketing

The role will also include:

• Developing and executing email marketing campaigns.

• Managing SMS marketing initiatives to nurture leads and strengthen customer relationships.

• Monitoring and responding promptly to online inquiries, reviews, and customer messages.

• Collaborating with branch teams to convert digital leads into sales opportunities.

Market Research and Reporting

Responsibilities include:

• Conducting market research and competitor analysis.

• Identifying emerging industry trends and business opportunities.

• Preparing monthly performance reports with insights, recommendations, and ROI analysis.

• Tracking key digital marketing metrics and conversion performance.

Educational Requirements

Applicants should possess:

• A Diploma or Bachelor's Degree in:

  • Marketing

  • Digital Marketing

  • Communications

  • Business Administration

  • Or a related discipline

Experience Requirements

Candidates should demonstrate:

• Proven experience in digital marketing, social media management, and content creation.

• Hands-on experience managing digital advertising campaigns.

• Experience creating and implementing successful online marketing strategies.

Required Skills and Competencies

Digital Marketing Skills

Successful candidates should possess:

• Strong understanding of digital marketing principles and best practices.

• Experience managing social media campaigns across multiple platforms.

• Knowledge of SEO, lead generation, and online customer engagement strategies.

• Experience using digital analytics and reporting tools.

Content Creation Skills

Applicants should demonstrate proficiency in:

• Graphic design and visual content creation.

• Photography and videography.

• Video editing and multimedia production.

• Copywriting and content development.

Technical Skills

Candidates should have experience using:

• Canva

• Adobe Creative Suite

• Social media management platforms

• Website content management systems

• Digital advertising platforms

Professional Competencies

The ideal candidate should possess:

• Excellent communication and interpersonal skills.

• Strong creativity and innovative thinking.

• Analytical and problem-solving abilities.

• Ability to work independently and deliver measurable results.

• Strong organizational and project management skills.

Why Apply for This Role?

This position offers an exciting opportunity to contribute to brand growth while working in a dynamic and creative business environment.

Potential benefits may include:

• Exposure to diverse digital marketing campaigns and brands.

• Opportunities for professional development and career growth.

• Hands-on experience across multiple marketing channels.

• A collaborative and innovative work environment.

Who Should Apply?

This role is ideal for digital marketers, content creators, social media specialists, and marketing professionals seeking to expand their careers in digital brand management.

How to Apply

Interested candidates who meet the qualifications and experience requirements are encouraged to submit their applications through the employer's official recruitment process.