Regional Sales Manager

Premier Credit Uganda is seeking an experienced and results-driven Regional Sales Manager to lead business growth initiatives across the Central Region of Uganda. This exciting full-time leadership opportunity is ideal for professionals with a strong background in sales management, business development, and team leadership within the financial services sector.

The successful candidate will oversee regional sales operations, manage high-performing teams, strengthen client relationships, and support strategic growth initiatives while ensuring compliance with company policies and industry regulations.

Job Overview

Position: Regional Sales Manager

Company: Premier Credit Uganda

Employment Type: Full-Time

Location: Central Region, Uganda

Industry: Financial Services

Category: Management, Sales, Marketing, Business Operations

Application Deadline: 20 June 2026

About Premier Credit Uganda

Premier Credit Uganda is a leading credit-only microfinance institution dedicated to providing financial solutions to SMEs, civil servants, and individual clients across Uganda. The organization is committed to responsible lending, innovation, operational excellence, and empowering customers to achieve their personal and business goals.

As part of its continued growth strategy and digital transformation journey, Premier Credit Uganda is expanding its leadership team to support regional business performance and customer success.

Job Purpose

The Regional Sales Manager is responsible for leading regional sales activities, driving revenue growth, and ensuring operational excellence across multiple branch units. The role focuses on executing strategic business plans, developing high-performing teams, maintaining strong customer relationships, and supporting sustainable portfolio growth.

This position also plays an important role in implementing business initiatives, monitoring performance, and ensuring compliance with company standards and regulatory requirements.

Key Responsibilities

Strategic Business Growth

• Develop and implement regional sales strategies aligned with business objectives.

• Drive business growth through effective sales planning and execution.

• Identify new market opportunities and expansion initiatives.

• Support regional business development and customer acquisition efforts.

Sales Team Leadership

• Recruit, train, coach, and mentor team leaders and sales representatives.

• Build and maintain a high-performance sales culture.

• Monitor team performance and provide guidance to improve results.

• Motivate employees to achieve individual and team targets.

Portfolio Management

• Grow and maintain a healthy customer portfolio across the region.

• Monitor portfolio performance and support risk management initiatives.

• Ensure sales teams consistently meet established targets and performance expectations.

• Support customer retention and relationship management strategies.

Marketing and Business Activation

• Coordinate marketing campaigns and promotional activities.

• Support sales activation programs aimed at increasing market penetration.

• Collaborate with teams to strengthen brand visibility and customer engagement.

Stakeholder Relationship Management

• Develop and maintain strong relationships with key stakeholders.

• Promote customer loyalty through exceptional service and engagement.

• Build partnerships that contribute to long-term business growth.

Technology and Process Improvement

• Support implementation of technology-driven initiatives that improve operational efficiency.

• Promote digital solutions that enhance customer experience and business performance.

• Contribute to process improvement projects within the region.

Compliance and Governance

• Ensure adherence to company policies and industry regulations.

• Support responsible lending practices and operational risk management.

• Promote ethical business conduct across all sales activities.

Educational Requirements

Candidates should possess:

• A Bachelor's Degree in:

  • Business Administration

  • Finance

  • Sales and Marketing

  • Economics

  • Related business disciplines

Experience Requirements

Applicants should have:

• Proven experience in Sales and Marketing.

• At least 4 years of experience in a managerial or leadership role.

• Demonstrated success in achieving sales targets and driving business growth.

• Experience leading teams in a fast-paced environment.

Preferred Experience

The following will be considered an added advantage:

• Experience within the payroll lending sector.

• Experience in financial services, microfinance, banking, or lending institutions.

Required Skills and Competencies

Leadership Skills

• Strong team leadership and people management abilities.

• Experience coaching, mentoring, and developing high-performing teams.

• Ability to inspire and motivate employees toward shared goals.

Sales and Business Development Skills

• Strategic sales planning and execution.

• Business growth and market expansion expertise.

• Customer acquisition and retention management.

Communication Skills

• Excellent verbal and written communication abilities.

• Strong presentation and stakeholder engagement skills.

• Ability to work effectively with diverse teams and customers.

Technical Skills

• Proficiency in Microsoft Office applications.

• Ability to work with business systems and reporting tools.

• Strong analytical and reporting capabilities.

Personal Attributes

Successful candidates should demonstrate:

• Strong organizational and problem-solving skills.

• Professionalism and integrity.

• Ability to work under pressure and meet targets.

• Excellent conflict resolution and relationship management abilities.

• Adaptability and willingness to travel as required.

Work Environment

• Full-time position.

• Standard 8-hour work schedule.

• Regional travel required based on operational and business needs.

Why Join Premier Credit Uganda?

This role offers an excellent opportunity to contribute to the growth of a leading financial services institution while advancing your leadership career. You will have the opportunity to manage regional operations, develop successful teams, influence business strategy, and help expand access to financial services across Uganda.

Professionals seeking career progression in sales leadership, business development, and financial services management will find this position highly rewarding.

How to Apply

Interested candidates who meet the requirements are encouraged to submit their applications before the closing date. Be sure to highlight your sales leadership achievements, business development experience, team management capabilities, and financial services expertise.