SME Sales Manager

Premier Credit Uganda is seeking an experienced and commercially focused SME Sales Manager to lead the growth of its Small and Medium Enterprise (SME) lending portfolio. This full-time leadership role is ideal for professionals with strong expertise in sales management, business development, SME lending, and portfolio growth within the financial services sector.

The successful candidate will be responsible for driving customer acquisition, developing strategic partnerships, enhancing loan products, and maintaining a high-quality lending portfolio while supporting the organization's growth objectives.

Job Overview

Position: SME Sales Manager

Company: Premier Credit Uganda

Employment Type: Full-Time

Location: Kampala, Uganda

Industry: Financial Services

Category: Management, Sales, Business Operations

Application Deadline: 20 June 2026

About Premier Credit Uganda

Premier Credit Uganda is a leading credit-only microfinance institution providing financial solutions to SMEs, civil servants, and individual customers throughout Uganda. The company is committed to responsible lending, innovation, operational excellence, and helping businesses and individuals achieve sustainable growth.

As part of its expansion strategy and digital transformation initiatives, the organization is strengthening its SME business segment by recruiting talented professionals who can drive portfolio growth and customer acquisition.

About the Role

The SME Sales Manager will lead the development and execution of strategies designed to expand the organization's SME customer base and strengthen portfolio performance.

This role combines sales leadership, product development, risk management, and business growth responsibilities. The ideal candidate will possess strong commercial awareness, market insight, and leadership capabilities to achieve ambitious growth targets while maintaining sound credit quality standards.

Key Responsibilities

SME Customer Acquisition

• Drive the acquisition of SME loan customers across multiple market segments.

• Identify and pursue opportunities within:

  • Private companies

  • Entrepreneurs

  • Public sector institutions

  • Retail businesses

• Develop strategies to increase customer acquisition and portfolio expansion.

Strategic Partnership Development

• Build and maintain relationships with key stakeholders and business partners.

• Establish partnerships with:

  • Employers

  • Vehicle dealers

  • Motor vehicle associations

  • Industry networks

• Leverage partnerships to support business growth and customer acquisition.

Product Development and Innovation

• Design and improve SME loan products to meet evolving market needs.

• Ensure products remain competitive in terms of:

  • Pricing

  • Features

  • Customer experience

  • Processing efficiency

• Identify opportunities for product innovation and enhancement.

Sales and Marketing Leadership

• Develop and implement marketing campaigns that support business growth.

• Coordinate sales activation initiatives across target markets.

• Monitor campaign performance and optimize strategies for improved results.

Portfolio and Credit Risk Management

• Implement effective credit assessment standards and lending controls.

• Monitor portfolio performance and identify potential risk indicators.

• Develop early warning systems to support proactive portfolio management.

• Ensure sustainable portfolio growth while maintaining credit quality.

Collections and Recovery Collaboration

• Work closely with Risk and Collections teams to manage delinquency levels.

• Support recovery initiatives that protect portfolio quality.

• Promote responsible lending practices across the organization.

Team Leadership and Development

• Lead, coach, and motivate loan officers and relationship managers.

• Set clear performance expectations and sales objectives.

• Support professional development and continuous learning initiatives.

• Build a results-driven and customer-focused sales culture.

Performance Monitoring and Reporting

• Introduce performance dashboards and productivity tracking systems.

• Monitor key business indicators and sales metrics.

• Prepare reports and recommendations for senior management.

• Drive accountability through data-driven performance management.

Market Intelligence and Business Analysis

• Monitor industry trends and competitor activities.

• Analyze customer preferences and market opportunities.

• Use market insights to guide product positioning and sales strategies.

Customer Experience Enhancement

• Ensure efficient and customer-friendly loan application processes.

• Identify opportunities to improve service delivery and turnaround times.

• Support initiatives that strengthen customer satisfaction and retention.

Educational Requirements

Candidates should possess:

• A Bachelor's Degree in:

  • Business Administration

  • Sales and Marketing

  • Finance

  • Economics

  • Related disciplines

• Qualification from a recognized institution.

Experience Requirements

Applicants should have:

• A minimum of 5 years of experience in retail lending or financial services.

• Significant experience within SME lending environments.

• Proven success in sales leadership and portfolio growth.

• Experience managing lending products and customer acquisition initiatives.

Required Skills and Competencies

Sales and Business Development Skills

• Strong business growth and revenue generation capabilities.

• Customer acquisition and relationship management expertise.

• Strategic planning and execution skills.

Leadership Skills

• Team management and coaching abilities.

• Experience motivating high-performance sales teams.

• Strong people management capabilities.

Relationship Management Skills

• Excellent stakeholder engagement abilities.

• Strong negotiation and partnership development skills.

• Experience managing institutional and corporate relationships.

Credit and Risk Management Knowledge

• Understanding of lending processes and credit risk principles.

• Knowledge of portfolio management best practices.

• Familiarity with compliance and regulatory requirements.

Communication Skills

• Excellent verbal and written communication abilities.

• Strong presentation and persuasion skills.

• Ability to engage effectively with internal and external stakeholders.

Personal Attributes

Successful candidates should demonstrate:

• Entrepreneurial thinking.

• Strong commercial awareness.

• Analytical and data-driven decision-making abilities.

• Target-oriented mindset.

• Professionalism and accountability.

• Adaptability in high-performance environments.

Key Competencies

Success in this role requires:

• Commercial growth orientation.

• Strategic leadership capabilities.

• Team development and coaching expertise.

• Credit risk awareness.

• Customer-centric decision-making.

• Strong execution and performance management skills.

Working Hours

• Full-time position.

• Standard 8-hour work schedule.

Why Join Premier Credit Uganda?

This role offers a unique opportunity to influence the growth of a leading microfinance institution while building a rewarding leadership career. You will contribute directly to SME business development, product innovation, portfolio growth, and customer success within a dynamic financial services environment.

Professionals looking to advance their careers in SME lending, sales leadership, business development, and financial services management will find this opportunity highly rewarding.

How to Apply

Interested and qualified candidates are encouraged to submit their applications before the closing date. Highlight your experience in SME lending, sales management, portfolio growth, business development, and team leadership to strengthen your application.